Skills: Merchandising, Business development and partnerships, project management, customer service and creative

Lakers Nation is the largest fan site dedicated to the LA Lakers in existence with more than 500,000 Facebook likes. Lakers Nation is a multi-award winning blog, accolades include Most Valuable Blogger In LA by CBS

Lakers Nation approached Joe Holt of Full Strength Creative and his team in July of 2012 looking for a turn-key merchandising solution

Joe and his team partnered Cinder Block, a leading independent entertainment merchandising company to supply production, development, fulfillment, and customer service. This partnership enabled Lakers Nation to create and execute a series successful branding and sales opportunities


    • Aligned with leading independent entertainment merchandising firm Cinderblock to provide client with greater resources to improve production, fulfillment and e-commerce.  Note Cinderblock recently merged with AEG’s merchandising arm Band Merch.
    • Cinderblock’s Magento platform allowed us to redirect the clients’ links so as not to lose years of built in SEO history.
    • Executed a “Cyber Monday” sale yielding over $5,000 in gross sales.
  • Partnered with street wear giant Young and Reckless for a collab design and in-bound marketing campaign.
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Recent Projects

Funk Volume
Funk VolumeMerchandising, Worldwide fulfillment, merchandise management and customer service
Psycho Realm
Psycho RealmIn-bound marketing, social strategy and event booking for the Terror Tapes 2 release
Colours Wheelchairs
Colours WheelchairsWeb design/development and social strategy for the wheelchair company